With comprehensive reform, groundbreaking research, and the exponential growth of the health care market all in full swing, tomorrow’s leaders must be keenly aware of the direction the industry is taking.  A theme that crosses all of these catalysts is that of health care delivery.  How will America’s medical system adapt to the shortage of primary care and family practice physicians?  What will drive the shift towards evidence-based treatments?  This panel will delve into the issues of personalized medicine, future change and advancements, safety and quality, and the re-engineering of doctor-patient care. 

Unlike most consumer products, where the buyer gets to pick out exactly what he or she wants, health care does not traditionally operate with the patient at the forefront.  Treatment is determined by the physician and payment scheme is established by the insurance company.  With health care consumers beginning to become more engaged, hospitals, healthcare professionals and carriers must begin to empower their customers.  From cost management to provider reimbursement, to insurance administration, our panel will examine the full spectrum of consumer involvement.